Ruvi

I led the art direction for Ruvi’s visual brand, using vibrant colors, clean typography, and bold photography to embody the brand’s fresh and health-conscious spirit. The result is a compelling brand identity that captures attention and fosters meaningful connection. Ruvi was originally developed while I was working at Thrive Life. It grew rapidly, establishing its unique identity and market presence before eventually separating to become its own independent brand.

CLIENT

Ruvi

CLIENT

Ruvi

CLIENT

Ruvi

Role

Art Director

Role

Art Director

Role

Art Director

Yellow Flower
Yellow Flower
Yellow Flower

Identity

Identity

Identity

Ruvi’s identity design is bold, simple, and clean—visually reflecting the brand’s commitment to pure ingredients with no additives or fillers.

Logo-White

Ruvi’s identity design is bold, simple, and clean—visually reflecting the brand’s commitment to pure ingredients with no additives or fillers.

Logo-White

Ruvi’s identity design is bold, simple, and clean—visually reflecting the brand’s commitment to pure ingredients with no additives or fillers.

Logo-White

Homepage

Homepage

Homepage

The Ruvi homepage was designed to reflect the brand’s uncompromising promise: just fruits and vegetables, nothing else. A moody yet bright aesthetic sets the tone—bold, honest, and nutrient-dense—communicating that Ruvi is serious about simplicity, purity, and real ingredients.

Homepage

The Ruvi homepage was designed to reflect the brand’s uncompromising promise: just fruits and vegetables, nothing else. A moody yet bright aesthetic sets the tone—bold, honest, and nutrient-dense—communicating that Ruvi is serious about simplicity, purity, and real ingredients.

Homepage

The Ruvi homepage was designed to reflect the brand’s uncompromising promise: just fruits and vegetables, nothing else. A moody yet bright aesthetic sets the tone—bold, honest, and nutrient-dense—communicating that Ruvi is serious about simplicity, purity, and real ingredients.

Homepage

Sales Collateral

Sales Collateral

Sales Collateral

With bold colors and honest design, Ruvi’s sales collateral and infographics cut straight to the point: real fruits and vegetables. The moody-yet-bright aesthetic reinforces the brand’s clean commitment while keeping attention focused on what matters most—pure, powerful ingredients.

Sales Collateral

With bold colors and honest design, Ruvi’s sales collateral and infographics cut straight to the point: real fruits and vegetables. The moody-yet-bright aesthetic reinforces the brand’s clean commitment while keeping attention focused on what matters most—pure, powerful ingredients.

Sales Collateral

With bold colors and honest design, Ruvi’s sales collateral and infographics cut straight to the point: real fruits and vegetables. The moody-yet-bright aesthetic reinforces the brand’s clean commitment while keeping attention focused on what matters most—pure, powerful ingredients.

Sales Collateral

Art Direction-Product

Art Direction-Product

Art Direction-Product

I created the concept and led the art direction for these images of Ruvi pouches immersed in bursts of their own vibrant powders. The shots capture the energy and purity of real freeze-dried fruits and vegetables—showing exactly what’s inside in a bold, honest way.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Mike Kemp/Brad Jeppson

Pouches

I created the concept and led the art direction for these images of Ruvi pouches immersed in bursts of their own vibrant powders. The shots capture the energy and purity of real freeze-dried fruits and vegetables—showing exactly what’s inside in a bold, honest way.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Mike Kemp/Brad Jeppson

Pouches

I created the concept and led the art direction for these images of Ruvi pouches immersed in bursts of their own vibrant powders. The shots capture the energy and purity of real freeze-dried fruits and vegetables—showing exactly what’s inside in a bold, honest way.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Mike Kemp/Brad Jeppson

Pouches

Art Direction-Lifestyle

Art Direction-Lifestyle

Art Direction-Lifestyle

The images feature active individuals enjoying a Ruvi beverage, embodying a lifestyle of health and balance. Styled with Ruvi’s bold, moody-yet-bright branding, the visuals emphasize authenticity and real moments fueled by pure, natural ingredients. The moody lighting and rich color palette deepen the sense of focus and vitality at the heart of the brand.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Brad Jeppson/Amber Benson

Lifestyle images

The images feature active individuals enjoying a Ruvi beverage, embodying a lifestyle of health and balance. Styled with Ruvi’s bold, moody-yet-bright branding, the visuals emphasize authenticity and real moments fueled by pure, natural ingredients. The moody lighting and rich color palette deepen the sense of focus and vitality at the heart of the brand.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Brad Jeppson/Amber Benson

Lifestyle images

The images feature active individuals enjoying a Ruvi beverage, embodying a lifestyle of health and balance. Styled with Ruvi’s bold, moody-yet-bright branding, the visuals emphasize authenticity and real moments fueled by pure, natural ingredients. The moody lighting and rich color palette deepen the sense of focus and vitality at the heart of the brand.

Art Director: Brad Jeppson
Photographer: Mike Kemp
Stylist: Brad Jeppson/Amber Benson

Lifestyle images